Viaflo is a pioneer and leader in the research laboratory industry with more than two decades of experience developing electronic pipettes. Viaflo challenged Farm to help them develop a new pipetting device whose visual design would differentiate itself from the competition as well as support a reimagined Viaflo brand. Farm developed various concepts focusing on issues and opportunities discovered through its more than 20 years of experience in the pipetting industry. By focusing on three areas; User Interface, Ergonomics and Visual Identity, Farm’s innovation team helped create the industry’s first pipette that features a full-color display and a unique Touch Wheel user interface. The Vision Electronic Pipette provides a precise and easy-to-use solution for liquid handling and the fastest volume selection among competitive products.