Schick needed to update the design of their premier European systems razor. They came to Farm based on our past experiences with the Japanese market and strong working relationship with Schick. With Schick's new universal pivoting cartridge, Farm created an ergonomic handle that allows ultimate flexibility in positioning, with a rubber back surface to maximize user grip. The chrome finish provides a durable surface and a distinctive look to attract consumer attention in the retail environment. The millions of units sold, represented a substantial increase in global market share for Schick.