User Research Data

Research and Usability

Farm uses a structured, process-driven approach to understand users. This process excels at determining user requirements, discovering new product ideas, and validating designs throughout the development process. The resulting products meet FDA human factors requirements, result in increased user adoption, and have great success in the marketplace.

Our process begins with field research—design ethnography—that establishes insights into what users want, need, use, and will buy. Our research team employs observation and interview techniques to uncover and document unmet and unarticulated requirements. We then systematically analyze our discoveries and use the results to drive new intellectual property, direct development teams, and develop product strategies for success.

Farm defines usability by how intuitive and efficient a product is to use, but with the added dimensions of user and patient safety and the reduction of errors. Beyond the initial user research, Farm’s process incorporates user validation at key touch points during development, as well as formal usability testing of verification and validation prototypes in actual or simulated-use environments to support the human factors requirements of a design history file.

Whether we are designing a handheld surgical tool or a complex graphical interface, Farm’s user-centered design process ensures that we have addressed the demands of the users, their tasks, and their environments. The end results are products that are safe, effective, ergonomic, and easy to learn and use. We invite you to take a tour of our facilities and learn more about our research and usability services.


Research and Usability Methods

Design Research

  • Benchmarking
  • Competitive analysis
  • Environmental analysis
  • Ethnography
  • Focus groups
  • Online research
  • Surveys/questionnaires
  • Workflow analysis

Analysis and Synthesis

  • Affinity diagramming
  • Cognitive modeling
  • Conjoint analysis
  • Ergonomics
  • Personas
  • Safety/error analysis
  • Storyboards
  • Task analysis
  • Use-case scenarios

Usability Evaluation

  • Cognitive walk-through
  • Expert review
  • Human factors assessment
  • Heuristic review
  • Preference testing
  • Safety/error analysis
  • Usability testing