Explorer Laboratory Scales
Ohaus selected Farm based on our successful portfolio in the laboratory industry. Design played a strategic role in rethinking much of the conventional wisdom of the lab balance industry to deliver a highly flexible, modular system. The appearance design struck a balance between brand identity and the need to have longevity in the lab balance market. We collaborated on the marketing strategy formation and the user interface design. The resulting system is a breakthrough product line in its market and was part of the transformation of Ohaus' entire business culture.