---
title: Blog | Farm | 2020
description: 2020 | Farm insights inspired by the work we do every day.
---

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## Insights inspired by the work we do every day.

### Blog

[

**9 Human Factors Activities You Can Do Remotely**

by Timothy Visich and Kate MacNamee

 Human factors engineers rely on engaging prospective users to learn about how products are — and will be — used. Unfortunately, the pandemic … Read More

---

 October 8, 2020 

](https://www.farmpd.com/farm-blog/9-human-factors-activities-you-can-do-remotely)

[

**Flex Talks Webinar Recap: Designing Medical Devices To Be Intuitive**

by Kate MacNamee

 In September, I gave a Flex Talks webinar on designing medical devices to be intuitive and how understanding the human brain can help us … Read More

---

 September 30, 2020 ** 2 

](https://www.farmpd.com/farm-blog/flex-talks-webinar-recap-designing-medical-devices-to-be-intuitive)

[

**Podcast Recap: Avoiding ‘Design Heartbreak’ with Human Factors (Part 2)**

by Kate MacNamee

 In part two of the AAMI podcast, Avoiding ‘Design Heartbreak’ with Human Factors, I’m joined by MaryBeth Privitera, Principal of Human Factors … Read More

---

 July 28, 2020 

](https://www.farmpd.com/farm-blog/podcast-recap-avoiding-design-heartbreak-with-human-factors-part-2)

[

**Case Study: Novocure Calls on Flex to Design a More Practical Brain Cancer Treatment**

by Tristan Sedgwick

 Summary Novocure’s Optune is a portable medical device that treats glioblastoma, a type of brain cancer. The combination of Optune and … Read More

---

 July 27, 2020 ** 1 

](https://www.farmpd.com/farm-blog/case-study-novocure-calls-on-flex-to-design-a-more-practical-brain-cancer-treatment)

[

**HFES 2020 Virtual Conference Recap: Considerations for Study Design: A Tool-Kit for Designing for Impaired Users**

by Teresita Liebel

 At this year’s International Symposium on Human Factors and Ergonomics in Health Care (Virtual Conference), I presented a poster on … Read More

---

 July 1, 2020 

](https://www.farmpd.com/farm-blog/hfes-2020-virtual-conference-recap-considerations-for-study-design-a-tool-kit-for-designing-for-impaired-users)

[

**HFES 2020 Virtual Conference Recap: Applying the Science of Behavior Change to Medical Device Design**

by Laurie Reed and Kate MacNamee

 Medical device designers, manufacturers, and healthcare professionals all grapple with how to positively influence end user or patient behavior … Read More

---

 June 23, 2020 

](https://www.farmpd.com/farm-blog/hfes-2020-virtual-conference-recap-applying-the-science-of-behavior-change-to-medical-device-design)

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