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Procter & Gamble
Febreze Scentstories


Proctor & Gamble’s goal was to revolutionize the air care/household fragrance market by providing consumers a scent entertainment medium that would transform their environment through a new world of scent experience. Farm developed the design strategy and created the industrial design of the system to embody the scent entertainment experience as well as leveraging the Febreze brand attributes. Farm refined and implemented P&G’s scent technology and worked with The Holmes Group to develop and engineer Scentstories’ entire mechanical and electrical system while providing critical Intellectual Property through numerous patents. Scentstories created an entirely new consumer fragrance experience and allowed P&G to expand their products and market share in the multi-billion dollar household fragrance market.

Additional Information:

www.pg.com