Designing a device that elicits an emotional response might be one of the most challenging tasks in product development. Medical Product Outsourcing magazine reached out recently to design and development firms and posed the following question: “How do you design emotion into a medical device?”
Farm’s Senior Director of Design, Dan O’Sullivan, weighed in. Dan explains how the best designers always strive to create a product experience so engaging that it establishes an emotional connection between the product and the person using it. He goes on to explain how Farm achieved this for our client DJO Global in the development of the Aircast AirSelect walking boot.