---
title: Strategy
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# Strategy

Farm approaches strategy using methodical, process-driven user research techniques to discover new product ideas, generate new strategic directions and create new opportunities for our clients.

By leveraging the collective experience and expertise of our cross-functional team of researchers, designers and engineers, we effectively and efficiently examine product space for strategic benefit.

The investigation of users, the physical environment, work/process flow and systems level dynamics leads to discovering near or far-term solutions that provide our clients with a competitive advantage in the marketplace.

# Strategy Services

## User Research

##### Methods

- Usability assessment
- User needs assessment
- Work flow studies
- Task analysis
- Observational/Ethnographic research
- Voice of the customer research
- User profiling
- Focus groups
- Web based surveys
- Qualitative and quantitative methods

##### Outputs of User Research:

- Product feature definition
- Product requirements definition
- Design inputs

## Product Strategy

##### Methods

- Competitive analysis
- Observational/Ethnographic research
- Voice of the customer research
- Brand strategy
- Industry trending
- Visioning

##### Outputs of Product Strategy:

- Portfolio planning
- Product roadmaps
- Product line strategy/planning
- Product feature definition
- Opportunity identification and gap analysis
- Futures

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