The Holmes Group
Humidifiers
Farm partnered with Concepts NERC to develop a new line of humidification products that would deliver higher performance than the competition, while creating a strong visual brand identity for The Holmes Group. An innovative proprietary blade, airflow plenum and filter assembly was developed to maximize airflow and moisture evaporation, which increases output by 30% while remaining 20% quieter than the competition. The exterior form, derived from the functional enhancements, accentuates the performance attributes of the product by creating taller exhaust ports and a turbine grill pattern that reduces exhaust noise. The end result has been so successful that The Holmes Group’s humidifiers displaced their competitors at many retail stores.