Pantone
Huey

Pantone wanted a competitive edge in the color-calibration device market by releasing the industry’s sleekest, slimmest and smallest calibrator. Farm created an iconic brand through a compact, fits-in-your-pocket design. Using a combination of hardware and software, the Huey corrects the color on your computer monitor—LCD or CRT—so photos and designs print more accurately, game graphics are more intense and movies are more vivid. Overall, Farm affected and enhanced Pantone’s brand through product design while helping to differentiate Huey from its competitors through its unique design and shape.

Additional Information:

http://www.pantone.com/