New Brunswick Scientific
Innova Incubator Shakers

New Brunswick Scientific is the leading manufacturer of biological incubator shakers. Their shakers are used in more laboratories throughout the world than any others. New Brunswick wanted to re-establish themselves as a high-end supplier in the industry and came to Farm to design a new brand identity and improve user features for their latest product line. Through field research studies, Farm optimized critical user areas including display locations, work heights, access areas and controls as well cleaning, servicing and installation features. These improvements, integrated with the new visual identity, enabled these models to become the best sellers in the industry.

Additional Information:

www.nbsc.com