12 November 2009
What is World Usability Day (WUD)? Founded in 2005, World Usability Day is an initiative of the Usability Professionals' Association (UPA) to ensure that products and services important to human life are easier to access and simpler to use. It's about making our world work better, and making life easy and user friendly. Each year, over 200 events are organized in more than 43 countries around the globe to increase awareness and train professionals in the tools and issues central to quality usability research, development and practice.
On Thursday, November 12, 2009 Farm participated in WUD's 5-year anniversary event titled, "Designing for a Sustainable World". The event took place in Boston beginning at South Station and ending at MIT's Stata Center.
Farm's exhibit focused on medical product development. Farm designers and engineers created an exhibit that demonstrated how design research informs not only usability, but sustainability as well. Farm used case study examples from Aircast and Cooper Surgical and applied product life-cycle thinking to show opportunities where the goals of usability, manufacturing, and reduced environmental impact align. This has not only helped visitors understand the environmental impacts of medical products over the course of their life-cycle, but has also emphasized that "green" products are more than just a trend; they create real benefits for both users and manufacturers.
The event was a thought-provoking success! Many of the visitors had never thought about the sustainability of medical products before. As part of the day's activities, Farm gathered responses from visitors and gained insights about what elements of sustainability are meaningful to consumers of medical and home healthcare products.
Check out Flickr to see photos from the event!